Hisense 43E78QTUK PRO
QLED colour and direct-lit full-array backlight for a lively picture. App behaviour can be frustrating if you want a completely carefree smart TV experience.
Read reviewTop 5 best value televisions (October 2026)
Best overall: Hisense 43E78QTUK PRO. We compared 41 televisions using current price, editorial assessment, and buyer feedback.
The ranking weighs current price, editorial assessment, useful technical data, and buyer feedback.
Value winners
EMtronics EM32ROK
Three HDMI ports offer useful connection flexibility Built-in audio is convenient but not a replacement for a dedicated sound system.
Read review
TCL T8C-UK
Onkyo 2.1 with Dolby Atmos reduces the need for an immediate soundbar purchase. The gaming and audio extras add value mainly if you will use them regularly.
Read reviewValue comparison table
| Hisense 43E78QTUK PRO | 43 Inches | 4K | 144Hz | 8.2 | 8.8 | £345 |
| TCL 55C6K-UK | 55 inches | 4K | 144Hz | 8.0 | 8.5 | £499 |
| XIAOMI TV F Pro 43 | 43 Inches | 4K | 60 Hz | 7.7 | 8.1 | £199 |
| TCL T8C-UK | 75 Inches | 4K | 144 Hz | 8.3 | 9.5 | £695 |
| EMtronics EM32ROK | 32 Inches | 720p | 60 Hz | 8.4 | 7.4 | £129.99 |
Hisense 43E78QTUK PRO
Score86.9Price£345
Axis map#1#2
#1Axis#2
- 8.7Score8.6
- 8.9Picture qualit8.4QLEDPanel typeMINI LED4KResolution4K144 HzRefresh rate144 Hz
- 6.7Design8.043″Screen size55″
- 8.1Price6.6£345PriceΔ £154 · 44.6%£499
- 8.6Gaming readine8.6
- 5.8Smart features7.8
TCL 55C6K-UK
Score86.1Price£499
Hisense 43E78QTUK PRO wins on Picture quality and Price value; the final gap is 0.9 points over 100.
TCL 55C6K-UK pushes back on Smart features and sound and Screen size, but it does not offset the overall score gap.
Hisense 43E78QTUK PRO stays first because it combines the ranking score, current price, and comparable category signals better than TCL 55C6K-UK.
Hisense 43E78QTUK PRO
Score86.9Price£345
Axis map#1#2
#1Axis#2
- 8.7Score8.5
- 8.9Picture qualit7.8144 HzRefresh rate60 Hz4KResolution4KQLEDPanel typeQLED
- 6.7Design7.543″Screen size43″
- 8.1Price9.4£345PriceΔ £146 · 73.4%£199
- 8.6Gaming readine6.2
- 5.8Smart features7.8
XIAOMI TV F Pro 43
Score84.7Price£199
Hisense 43E78QTUK PRO wins on Ranking score and Gaming readiness; the final gap is 2.3 points over 100.
XIAOMI TV F Pro 43 pushes back on Smart features and sound and Price value, but it does not offset the overall score gap.
Hisense 43E78QTUK PRO stays first because it combines the ranking score, current price, and comparable category signals better than XIAOMI TV F Pro 43.
Hisense 43E78QTUK PRO
Score86.9Price£345
Axis map#1#2
#1Axis#2
- 8.7Score0.0
- 8.9Picture qualit6.54KResolution720p144 HzRefresh rate60 HzQLEDPanel typeQLED
- 6.7Design7.243″Screen size32″
- 8.1Price10.0£345PriceΔ £205.01 · 146.4%£139.99
- 8.6Gaming readine4.2
- 5.8Smart features7.4
Xiaomi TV F Pro 32
Score0.0Price£139.99
Hisense 43E78QTUK PRO wins on Ranking score and Gaming readiness; the final gap is 86.9 points over 100.
Xiaomi TV F Pro 32 pushes back on Smart features and sound and Screen size, but it does not offset the overall score gap.
Hisense 43E78QTUK PRO stays first because it combines the ranking score, current price, and comparable category signals better than Xiaomi TV F Pro 32.
Hisense 43E78QTUK PRO
Score86.9Price£345
Axis map#1#2
#1Axis#2
- 8.7Score8.4
- 8.9Picture qualit9.04KResolution4KQLEDPanel typeQLED144 HzRefresh rate144 Hz
- 6.7Design6.643″Screen size75″
- 8.1Price4.8£345PriceΔ £350 · 101.4%£695
- 8.6Gaming readine8.6
- 5.8Smart features8.2
TCL T8C-UK
Score84.0Price£695
Hisense 43E78QTUK PRO wins on Ranking score and Price value; the final gap is 3.0 points over 100.
TCL T8C-UK pushes back on Smart features and sound and Screen size, but it does not offset the overall score gap.
Hisense 43E78QTUK PRO stays first because it combines the ranking score, current price, and comparable category signals better than TCL T8C-UK.
Hisense 43E78QTUK PRO
Score86.9Price£345
Axis map#1#2
#1Axis#2
- 8.7Score8.4
- 8.9Picture qualit6.84KResolution720pQLEDPanel typeLED LCD144 HzRefresh rate60 Hz
- 6.7Design8.043″Screen size32″
- 8.1Price10.0£345PriceΔ £215.01 · 165.4%£129.99
- 8.6Gaming readine5.8
- 5.8Smart features8.1
EMtronics EM32ROK
Score83.6Price£129.99
Hisense 43E78QTUK PRO wins on Ranking score and Gaming readiness; the final gap is 3.3 points over 100.
EMtronics EM32ROK pushes back on Smart features and sound and Price value, but it does not offset the overall score gap.
Hisense 43E78QTUK PRO stays first because it combines the ranking score, current price, and comparable category signals better than EMtronics EM32ROK.
Value matrix: price vs satisfaction
Buyer satisfaction
130271.2412.5553.76957.77.98.18.28.4
PriceHisense 43E78QTUK PRO
TCL 55C6K-UK
XIAOMI TV F Pro 43
TCL T8C-UK
EMtronics EM32ROK
Final Value ranking
#1Best overall pick
Hisense 43E78QTUK PRO
If you want a 43-inch TV that is built to pull double duty for console gaming and everyday streaming, this Hisense is one of the more interesting mid-price routes. The 144Hz panel, QLED colour and gaming features give it a proper performance angle, but the real trade-off is that this is not the kind of set you buy for cinema-style black levels first; it is aimed at motion, brightness and value.
Buyers: 8.2
Frecuencia de refresco: 144Hz
Price: £345
Resolution: 4K
Screen size: 43 Inches
Pros
- 144Hz gaming-ready panel with VRR, ALLM and FreeSync Premium PRO.
- QLED colour and direct-lit full-array backlight for a lively picture.
- Freely plus major streaming apps make it easy to use as a main-room TV.
Cons
- Built-in sound is usable, but a soundbar still makes sense for fuller film audio.
- App behaviour can be frustrating if you want a completely carefree smart TV experience.
#2Strong finalist
TCL 55C6K-UK
Ranking basis: screen size 55 inches; editorial score 8.5; buyers 8.0/10; current price £499. The order combines quality and price inside the comparable set, not one isolated signal.
Buyers: 8.0
Frecuencia de refresco: 144Hz
Price: £499
Resolution: 4K
Screen size: 55 inches
Pros
- QD-Mini LED picture with local dimming and 1,000-nit peak brightness
- 144Hz refresh rate with HDMI 2.1, ALLM and AMD FreeSync Premium Pro
- Onkyo 2.1 audio with Dolby Atmos support
Cons
- Smart navigation may include black-screen blinking when seeking through video
- Teletext is a poor fit for buyers who depend on it
#3Best-fit alternative
XIAOMI TV F Pro 43
If you want a 43-inch TV for a bedroom, smaller living room, or secondary set, this Xiaomi makes sense because it pairs QLED colour, 4K resolution, Fire TV, and Apple AirPlay in a compact format that is easy to place. The real question is whether that mix is enough for your room and habits, because the panel is only 60 Hz and the sound and app behaviour are not the sort of thing that suits a buyer chasing a premium cinema or gaming-first screen.
Buyers: 7.7
Frecuencia de refresco: 60 Hz
Price: £199
Resolution: 4K
Screen size: 43 Inches
Pros
- Strong 4K QLED picture for a 43-inch set.
- Fire TV, Alexa, and AirPlay make everyday streaming and casting easy.
- Three HDMI ports with eARC give it useful living-room flexibility.
Cons
- The 60 Hz panel keeps it out of the high-refresh gaming class.
- Sound is decent rather than full-bodied, with limited bass.
#4Top 4
TCL T8C-UK
If you want a 75-inch living-room screen that is built around gaming first and streaming second, the TCL T8C-UK lands in a very clear lane. The 144Hz panel, QLED colour, Google TV and Onkyo 2.1 sound make it relevant for console players and film nights alike, but the real trade-off is size and focus: this is not the kind of set you buy for a compact room or for a purely casual TV role.
Buyers: 8.3
Frecuencia de refresco: 144 Hz
Price: £695
Resolution: 4K
Screen size: 75 Inches
Pros
- 144Hz refresh rate makes it a credible gaming-focused living-room TV.
- QLED picture with Dolby Vision and HDR10+ gives films and streaming more colour and punch.
- Onkyo 2.1 with Dolby Atmos reduces the need for an immediate soundbar purchase.
Cons
- 75-inch size demands proper room space and sensible viewing distance.
- QLED is strong for colour, but it is not the same route as OLED for absolute black levels.
#5Top 5
EMtronics EM32ROK
The EMtronics EM32ROK makes a clear case for a bedroom, kitchen or smaller lounge where simple streaming matters more than cinematic detail. Roku, Freeview Play, Netflix, Disney+, BBC and control through the mobile app give it a more convenient everyday route than a basic non-smart set, while three HDMI ports leave room for a console, streaming device and another source. The purchase tension is the 32-inch LED LCD's 720p resolution: it keeps the set affordable and suitable for ordinary viewing, but Full HD alternatives deliver a sharper picture at the same size.
Buyers: 8.4
Frecuencia de refresco: 60 Hz
Price: £129.99
Resolution: 720p
Screen size: 32 Inches
Pros
- Roku brings major streaming services and Freeview Play together
- Three HDMI ports offer useful connection flexibility
- Mobile control makes searches easier than typing with the remote
Cons
- 720p resolution is less detailed than Full HD at 32 inches
- 60 Hz refresh rate is not aimed at advanced gaming
How this ranking is calculated
Recommended evaluation framework
The ranking compares published products with a stable framework: editorial quality, buyer signals, current price when the preset requires it, and comparable category metrics. It does not claim original lab testing; it documents how available signals are weighted so the order remains auditable.
1
Candidate normalization
Setup: Collect published reviews, current product data, and comparable technical fields.
Measured variable: Coverage for current price, rating, local review URL, and primary category metrics.
Evaluation rule: Only updated products with enough comparable data can enter.
2
Relative value calculation
Setup: Cross editorial score, buyer signals, and price when the preset requires it.
Measured variable: Normalized ranking score on a traceable 0-100 scale.
Evaluation rule: The winner must sustain a stronger balance than the finalists, not just one isolated metric.
How we calculate this ranking
This ranking is refreshed from published reviews, current category catalog signals, editorial scoring, and current price. Scores are calculated against the eligible category universe; the visible top only shows the models that pass the final cut.
Descending order: the winner has the strongest balance of Q_final and normalized price against the eligible category universe.
Buyer signal uses the scoring v2 Bayesian score; it is not a simple stars times two conversion.
Computed against eligible comparable category candidates, not only against the visible top. P05=139.99; P95=1199.0.
If a critical axis falls below the threshold, final quality is penalized so one weak product cannot win only on price.
- Published reviews on this site
- Current availability, rating, and current price signals
- Editorial scoring and category-level normalization
Evidence limits
- Exact live prices can change and are shown with an update timestamp.
- Models with incomplete or non-comparable signals can remain outside the visible top even when they are tracked in the category.
- Hands-on tests are cited only when available; power, noise, consumption, and availability are treated as spec, review, or catalog data when no published own measurement exists.
Other models considered
| LG LQ63 | 81.8 | Smart features and sound: 7.5/10. | Gaming readiness: 5.5/10. |
| Hisense 75E7NQTUK PRO | 81.3 | Gaming readiness: 8.8/10. | Smart features and sound: 8.0/10. |
| TCL 43T6C-UK | 79.7 | Picture quality: 7.7/10. | Gaming readiness: 5.9/10. |
| Samsung Q7FA | 79.3 | Picture quality: 8.1/10. | Design and connectivity: 6.8/10. |
| Samsung S90F | 76.5 | Picture quality: 8.7/10. | Design and connectivity: 6.9/10. |
Ranking FAQ
What does best value mean in this ranking?
It does not mean choosing the cheapest product by default. The ranking crosses editorial score, buyer satisfaction, useful technical data, and updated price to identify the model with the most defensible balance.
Why can the exact price change after this ranking is refreshed?
The page prints the latest available refreshed price to make comparison clearer, but Amazon can change price and availability at any time. The live purchase link remains the final check before buying.
Can the winner change without rewriting the whole guide?
Yes. The preset ranking keeps the editorial frame, URL, and components stable while recalculating internal positions when comparable data changes or new models enter the catalogue.
Why are some category models missing from the ranking?
The ranking is not meant to list the whole catalogue. A model first needs a published review, a current price, and comparable signals; then only the set that clears the operational cut is ordered. A product can stay outside the visible top when its price is stale, it has no public URL, its useful data is incomplete, or its balance of quality, user signal, and price remains weaker. This keeps the same freshness gate used across the rest of the site.