Hisense 43E78QTUK PRO
QLED colour and direct-lit full-array backlight for a lively picture. App behaviour can be frustrating if you want a completely carefree smart TV experience.
Read reviewTop 5 best value televisions (August 2026)
Best overall: Hisense 43E78QTUK PRO. We compared 28 televisions using current price, editorial assessment, and buyer feedback.
The ranking weighs current price, editorial assessment, useful technical data, and buyer feedback.
Value winners
XIAOMI TV F Pro 43
Fire TV, Alexa, and AirPlay make everyday streaming and casting easy. The smart interface and media handling are not the most polished parts of the experience.
Read review
Hisense 43A6QTUK
Direct-lit full-array backlighting gives the picture more depth than a very basic edge-lit set. It is a better value TV than a premium cinema set, so HDR impact is more restrained than top-end panels.
Read reviewValue comparison table
| Hisense 43E78QTUK PRO | 43 Inches | 4K | 144Hz | 8.3 | 8.8 | £299 |
| Hisense 43A6QTUK | 43 Inches | 4K | 60 Hz | 8.5 | 7.6 | £209 |
| XIAOMI TV F Pro 43 | 43 Inches | 4K | 60 Hz | 8.0 | 8.0 | £199 |
| Hisense 55E78QTUK PRO | 55 Inches | 4K | 144Hz | 8.3 | 8.9 | £445 |
| Hisense 55U7QTUK | 55 Inches | 4K | 144 Hz | 8.3 | 9.1 | £489 |
Hisense 43E78QTUK PRO
Score87.2Price£299
Axis map#1#2
#1Axis#2
- 8.7Score8.6
- 8.9Picture qualit7.4QLEDPanel typeUHD144 HzRefresh rate60 Hz4KResolution4K
- 6.7Design7.243″Screen size43″
- 8.9Price9.8£299PriceΔ £90 · 43.1%£209
- 8.6Gaming readine6.1
- 5.8Smart features6.8
Hisense 43A6QTUK
Score85.7Price£209
Hisense 43E78QTUK PRO wins on Gaming readiness and Picture quality; the final gap is 1.4 points over 100.
Hisense 43A6QTUK pushes back on Smart features and sound and Price value, but it does not offset the overall score gap.
Hisense 43E78QTUK PRO stays first because it combines the ranking score, current price, and comparable category signals better than Hisense 43A6QTUK.
Hisense 43E78QTUK PRO
Score87.2Price£299
Axis map#1#2
#1Axis#2
- 8.7Score8.5
- 8.9Picture qualit7.7144 HzRefresh rate60 Hz4KResolution4KQLEDPanel typeQLED
- 6.7Design7.543″Screen size43″
- 8.9Price9.8£299PriceΔ £100 · 50.3%£199
- 8.6Gaming readine6.1
- 5.8Smart features7.8
XIAOMI TV F Pro 43
Score85.0Price£199
Hisense 43E78QTUK PRO wins on Ranking score and Gaming readiness; the final gap is 2.1 points over 100.
XIAOMI TV F Pro 43 pushes back on Smart features and sound and Price value, but it does not offset the overall score gap.
Hisense 43E78QTUK PRO stays first because it combines the ranking score, current price, and comparable category signals better than XIAOMI TV F Pro 43.
Hisense 43E78QTUK PRO
Score87.2Price£299
Axis map#1#2
#1Axis#2
- 8.7Score7.7
- 8.9Picture qualit9.04KResolution4KQLEDPanel typeQLED144 HzRefresh rate144 Hz
- 6.7Design6.643″Screen size75″
- 8.9Price4.4£299PriceΔ £489.87 · 163.8%£788.87
- 8.6Gaming readine8.6
- 5.8Smart features8.2
TCL T8C-UK
Score77.2Price£788.87
Hisense 43E78QTUK PRO wins on Ranking score and Price value; the final gap is 10.0 points over 100.
TCL T8C-UK pushes back on Smart features and sound and Screen size, but it does not offset the overall score gap.
Hisense 43E78QTUK PRO stays first because it combines the ranking score, current price, and comparable category signals better than TCL T8C-UK.
Hisense 43E78QTUK PRO
Score87.2Price£299
Axis map#1#2
#1Axis#2
- 8.7Score8.4
- 8.9Picture qualit9.04KResolution4KQLEDPanel typeQLED144 HzRefresh rate144 Hz
- 6.7Design6.943″Screen size55″
- 8.9Price7.6£299PriceΔ £146 · 48.8%£445
- 8.6Gaming readine8.6
- 5.8Smart features5.8
Hisense 55E78QTUK PRO
Score84.2Price£445
Hisense 43E78QTUK PRO wins on Ranking score and Price value; the final gap is 3.0 points over 100.
Hisense 55E78QTUK PRO pushes back on Screen size, but it does not offset the overall score gap.
Hisense 43E78QTUK PRO stays first because it combines the ranking score, current price, and comparable category signals better than Hisense 55E78QTUK PRO.
Hisense 43E78QTUK PRO
Score87.2Price£299
Axis map#1#2
#1Axis#2
- 8.7Score8.4
- 8.9Picture qualit9.5QLEDPanel typeMINI LED4KResolution4K144 HzRefresh rate144 Hz
- 6.7Design6.943″Screen size55″
- 8.9Price7.2£299PriceΔ £190 · 63.5%£489
- 8.6Gaming readine8.6
- 5.8Smart features5.8
Hisense 55U7QTUK
Score83.6Price£489
Hisense 43E78QTUK PRO wins on Ranking score and Price value; the final gap is 3.6 points over 100.
Hisense 55U7QTUK pushes back on Picture quality and Screen size, but it does not offset the overall score gap.
Hisense 43E78QTUK PRO stays first because it combines the ranking score, current price, and comparable category signals better than Hisense 55U7QTUK.
Value matrix: price vs satisfaction
Buyer satisfaction
199271.5344416.548988.18.28.48.5
PriceHisense 43E78QTUK PRO
Hisense 43A6QTUK
XIAOMI TV F Pro 43
Hisense 55E78QTUK PRO
Hisense 55U7QTUK
Final Value ranking
#1Best overall pick
Hisense 43E78QTUK PRO
If you want a 43-inch TV that is built to pull double duty for console gaming and everyday streaming, this Hisense is one of the more interesting mid-price routes. The 144Hz panel, QLED colour and gaming features give it a proper performance angle, but the real trade-off is that this is not the kind of set you buy for cinema-style black levels first; it is aimed at motion, brightness and value.
Buyers: 8.3
Frecuencia de refresco: 144Hz
Price: £299
Resolution: 4K
Screen size: 43 Inches
Pros
- 144Hz gaming-ready panel with VRR, ALLM and FreeSync Premium PRO.
- QLED colour and direct-lit full-array backlight for a lively picture.
- Freely plus major streaming apps make it easy to use as a main-room TV.
Cons
- Built-in sound is usable, but a soundbar still makes sense for fuller film audio.
- App behaviour can be frustrating if you want a completely carefree smart TV experience.
#2Strong finalist
Hisense 43A6QTUK
If you want a compact 43-inch living-room TV that keeps the price sensible while still bringing 4K, Dolby Vision and Hisense’s AI processing into the mix, this model lands in an appealing middle lane. It is aimed at everyday streaming, family viewing and casual sport rather than premium cinema or serious gaming, and that is exactly where its value starts to make sense. The main trade-off is just as clear: it is a 60 Hz set, so anyone chasing high-refresh gaming or top-tier HDR punch will want to look higher up the range.
Buyers: 8.5
Frecuencia de refresco: 60 Hz
Price: £209
Resolution: 4K
Screen size: 43 Inches
Pros
- 4K resolution on a 43-inch screen keeps everyday viewing sharp and tidy.
- Direct-lit full-array backlighting gives the picture more depth than a very basic edge-lit set.
- Freely and the built-in smart setup make live TV and streaming easy to move between.
Cons
- 60 Hz refresh rate limits it for serious gaming and other fast-motion use.
- It is a better value TV than a premium cinema set, so HDR impact is more restrained than top-end panels.
#3Best-fit alternative
XIAOMI TV F Pro 43
If you want a 43-inch TV for a bedroom, smaller living room, or secondary set, this Xiaomi makes sense because it pairs QLED colour, 4K resolution, Fire TV, and Apple AirPlay in a compact format that is easy to place. The real question is whether that mix is enough for your room and habits, because the panel is only 60 Hz and the sound and app behaviour are not the sort of thing that suits a buyer chasing a premium cinema or gaming-first screen.
Buyers: 8.0
Frecuencia de refresco: 60 Hz
Price: £199
Resolution: 4K
Screen size: 43 Inches
Pros
- Strong 4K QLED picture for a 43-inch set.
- Fire TV, Alexa, and AirPlay make everyday streaming and casting easy.
- Three HDMI ports with eARC give it useful living-room flexibility.
Cons
- The 60 Hz panel keeps it out of the high-refresh gaming class.
- Sound is decent rather than full-bodied, with limited bass.
#4Top 4
Hisense 55E78QTUK PRO
If you want a 55-inch TV that leans hard into gaming without giving up modern streaming convenience, the Hisense 55E78QTUK PRO is a credible route. The appeal is clear enough: a 144Hz QLED panel, 4K resolution, Dolby Atmos, and a smart platform with Freely, Disney+, YouTube and Netflix built in. The trade-off is just as clear for the right buyer: this is a gaming-first, value-led set rather than a premium cinema display, so dark-room movie purists and anyone chasing the deepest black levels will find better routes elsewhere.
Buyers: 8.3
Frecuencia de refresco: 144Hz
Price: £445
Resolution: 4K
Screen size: 55 Inches
Pros
- 144Hz panel with VRR, ALLM and HDMI 2.1 support for proper gaming use.
- QLED colour and direct-lit full-array backlight for lively everyday picture quality.
- Built-in Freely and major streaming apps reduce the need for extra hardware.
Cons
- Not an OLED, so dark-room contrast and black depth are not the main attraction.
- Built-in speakers are serviceable rather than a reason to buy it for sound alone.
#5Top 5
Hisense 55U7QTUK
If you want a 55-inch TV that leans hard into gaming and film-night contrast without jumping into OLED money, the Hisense 55U7QTUK is an easy model to take seriously. Its MiniLED backlight, QLED colour, 144Hz panel and gaming features make it relevant for console players and mixed living-room use, but the trade-off is that it is still a mid-range set rather than a no-compromise cinema screen, so angle behaviour and absolute black level remain part of the buying decision.
Buyers: 8.3
Frecuencia de refresco: 144 Hz
Price: £489
Resolution: 4K
Screen size: 55 Inches
Pros
- Strong MiniLED contrast and rich colour for films and sport.
- 144Hz gaming support with VRR and ALLM for smooth console play.
- Built-in subwoofer and Dolby Atmos support give the audio more body than usual.
Cons
- Off-angle viewing is weaker, so wide seating layouts lose picture quality.
- It is not the best choice if you want OLED-level black depth.
How this ranking is calculated
Recommended evaluation framework
The ranking compares published products with a stable framework: editorial quality, buyer signals, current price when the preset requires it, and comparable category metrics. It does not claim original lab testing; it documents how available signals are weighted so the order remains auditable.
1
Candidate normalization
Setup: Collect published reviews, current product data, and comparable technical fields.
Measured variable: Coverage for current price, rating, local review URL, and primary category metrics.
Evaluation rule: Only updated products with enough comparable data can enter.
2
Relative value calculation
Setup: Cross editorial score, buyer signals, and price when the preset requires it.
Measured variable: Normalized ranking score on a traceable 0-100 scale.
Evaluation rule: The winner must sustain a stronger balance than the finalists, not just one isolated metric.
How we calculate this ranking
This ranking is refreshed from published reviews, current category catalog signals, editorial scoring, and current price. Scores are calculated against the eligible category universe; the visible top only shows the models that pass the final cut.
Descending order: the winner has the strongest balance of Q_final and normalized price against the eligible category universe.
Buyer signal uses the scoring v2 Bayesian score; it is not a simple stars times two conversion.
Computed against eligible comparable category candidates, not only against the visible top. P05=182.5; P95=1271.5.
If a critical axis falls below the threshold, final quality is penalized so one weak product cannot win only on price.
- Published reviews on this site
- Current availability, rating, and current price signals
- Editorial scoring and category-level normalization
Evidence limits
- Exact live prices can change and are shown with an update timestamp.
- Models with incomplete or non-comparable signals can remain outside the visible top even when they are tracked in the category.
- Hands-on tests are cited only when available; power, noise, consumption, and availability are treated as spec, review, or catalog data when no published own measurement exists.
Other models considered
| Amazon Ember 2-Series | 80.9 | Smart features and sound: 7.6/10. | Gaming readiness: 5.7/10. |
| Hisense 50E78QTUK | 79.9 | Picture quality: 7.9/10. | Gaming readiness: 6.1/10. |
| LG 43LR60006LA | 79.0 | Smart features and sound: 7.6/10. | Gaming readiness: 5.8/10. |
| TCL 50T6C-UK | 78.9 | Picture quality: 7.9/10. | Gaming readiness: 6.1/10. |
| Hisense 43E78QTUK | 78.6 | Picture quality: 7.7/10. | Smart features and sound: 5.8/10. |
Ranking FAQ
What does best value mean in this ranking?
It does not mean choosing the cheapest product by default. The ranking crosses editorial score, buyer satisfaction, useful technical data, and updated price to identify the model with the most defensible balance.
Why can the exact price change after this ranking is refreshed?
The page prints the latest available refreshed price to make comparison clearer, but Amazon can change price and availability at any time. The live purchase link remains the final check before buying.
Can the winner change without rewriting the whole guide?
Yes. The preset ranking keeps the editorial frame, URL, and components stable while recalculating internal positions when comparable data changes or new models enter the catalogue.
Why are some category models missing from the ranking?
The ranking is not meant to list the whole catalogue. A model first needs a published review, a current price, and comparable signals; then only the set that clears the operational cut is ordered. A product can stay outside the visible top when its price is stale, it has no public URL, its useful data is incomplete, or its balance of quality, user signal, and price remains weaker. This keeps the same freshness gate used across the rest of the site.