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Hisense 43E78QTUK PRO Televisions - Review and opinions

Hisense 43E78QTUK PRO
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8.8 Overall

Score

Picture quality 8.9/10
  • Resolution: 4K
  • Panel type: QLED
  • Refresh rate: 144 Hz
Gaming readiness 8.6/10
  • Televisor para gaming
  • HDMI 2.1
  • Alta frecuencia
Design and connectivity 6.7/10
  • Screen size: 43″
Customer reviews 8.2/10

Quick verdict

If you want a 43-inch TV that is built to pull double duty for console gaming and everyday streaming, this Hisense is one of the more interesting mid-price routes. The 144Hz panel, QLED colour and gaming features give it a proper performance angle, but the real trade-off is that this is not the kind of set you buy for cinema-style black levels first; it is aimed at motion, brightness and value.

I would put this in front of buyers who want a fast-feeling living room TV with Freely and the big streaming apps already in place, especially if gaming matters as much as films. Skip it if your main priority is a dark-room movie picture or if you are sensitive to smart TV platforms that need a bit of patience when apps misbehave, because the strongest case here is speed and features rather than a flawless all-rounder.

Screen size 43 Inches
Panel type QLED
Resolution 4K
Refresh rate 144Hz
Aspect ratio 16:9
Product dimensions 22.3D x 96.3W x 61.1H centimetres

Fast panel for games and sport

The 144Hz refresh rate is the headline feature that changes how the TV behaves in motion, and it is paired with VRR and ALLM for gaming use. That combination matters because it keeps fast scenes and console play feeling controlled rather than smeared, which is exactly where cheaper 60Hz sets start to feel ordinary.

The catch is that the value only shows if you actually watch or play enough fast content to benefit from it. For casual news and the odd streamed episode, it is still a good TV, but the extra refresh headroom is what makes it worth choosing over a simpler alternative.

QLED colour and direct-lit backlight

QLED colour and the direct-lit full-array backlight are the picture story here, not just a marketing badge. In practice, that means stronger colour volume and a more even-looking screen than a very basic edge-lit set, which helps with bright streaming, games and family viewing.

What it does not automatically guarantee is OLED-style black depth. If your main habit is late-night films in a dark room, this is a balanced bright-room picture rather than a pure cinema display, and that is the right way to read the panel.

Smart setup without much fuss

Freely, Disney+, YouTube and Netflix are all part of the package, and the set ships with the stand, remote, cable and instructions. That makes it easy to drop into a main room without immediately budgeting for extra boxes or accessories.

The useful bit is not just convenience, but how quickly it gets you to actual viewing. The limitation is that smart TV comfort still depends on whether you are happy living inside the built-in interface rather than treating the TV as a dumb display with external devices.

Use case Fit Why
Console gaming in a bright living room Great for gaming A 144Hz QLED panel with VRR, ALLM and FreeSync Premium PRO is built for fast-feeling play.
Everyday streaming as the main-room TV Great for streaming Freely plus major streaming apps are already in place for easy day-to-day use.
Mixed use: gaming plus films with normal room lighting OK with caveats It prioritises motion, brightness and value over cinema-style black levels.
Dark-room movie nights where black levels matter most Skip for movies It is not the best route if your main goal is deep-black movie watching in a dark room.
Smart TV users who want apps to behave flawlessly OK with caveats App behaviour can be frustrating if you want a completely carefree smart TV experience.
Film watching where you care about richer audio OK with caveats Built-in sound is usable, but a soundbar still makes sense for fuller film audio.

Performance and experience

In a smaller lounge or bedroom, the first thing this TV has going for it is how much motion headroom it brings to the room. A 43-inch 4K screen at 144Hz gives you a denser, sharper-feeling picture than a basic 60Hz set, and that matters most when you are jumping between live sport, console menus and fast-moving games. The upside is obvious if you want a set that feels lively rather than merely adequate; the trade-off is that this is a motion-first route, not the deepest-black cinema route.

For gaming, the combination of 144Hz Game Mode PRO, ALLM, VRR and AMD FreeSync Premium PRO puts it in a very different lane from ordinary living room TVs. That is the sort of setup that keeps controller input and on-screen movement feeling connected, especially when you are using a PS5 or Xbox-style source through HDMI 2.1. The practical win is smoother play and less tearing; the practical limit is that the whole appeal only really lands if gaming is a meaningful part of your week.

Daily use looks more convincing when you factor in the smart side. Freely, Disney+, YouTube and Netflix are already part of the route, and the included stand, remote, cable and instructions make the first setup straightforward enough for a typical home install. The main caution is sound and platform comfort: Dolby Atmos is a welcome badge, but the built-in audio still sits in the usual flat-TV lane, so a soundbar remains the cleaner choice if you care about fuller film sound.

The value case is helped by the current asking level sitting around the £400 mark before you start comparing delivery and current offer details. That is a strong price for a 144Hz QLED 4K set with gaming extras, but it is not a free pass into premium territory. If your priority is maximum screen size for the money and a fast, feature-rich interface, it looks well judged; if you want the richest HDR-style movie presentation, you are paying for the wrong strengths.

Pros

  • 144Hz gaming-ready panel with VRR, ALLM and FreeSync Premium PRO.
  • QLED colour and direct-lit full-array backlight for a lively picture.
  • Freely plus major streaming apps make it easy to use as a main-room TV.
  • Strong feature set for the asking price.

Cons

  • Built-in sound is usable, but a soundbar still makes sense for fuller film audio.
  • App behaviour can be frustrating if you want a completely carefree smart TV experience.
  • It is not the best route if your main goal is deep-black movie watching in a dark room.

Community

User reviews

The pattern is clear enough to matter: people are most satisfied when they buy this for picture quality, gaming and value, and less happy when they expect the software side to be flawless. The practical lesson is that this TV makes sense as a feature-rich gaming and streaming set, but not as a platform you choose for bulletproof app behaviour above everything else.

Dale Carter

★ ★ ★ ★ ★

Superb TV, great picture, good sound from the built in speakers, very easy to set up and get connected for on demand apps.

Comparison

Attribute Hisense 43E78QTUK PRO Current Hisense 55E78QTUK PRO TCL 65T8C-UK Hisense 50U7QTUK
Price £345.00 £445.00 Out of stock £449.00
Screen size 43 Inches 55 Inches 65 Inches 50 Inches
Resolution 4K 4K 4K 4K
Panel type QLED - QLED Mini LED
Refresh rate 144Hz 144Hz 144 Hz 144 Hz
Product dimensions 22.3D x 96.3W x 61.1H centimetres 27.4D x 123.4W x 76.8H centimetres - -
Aspect ratio 16:9 16:9 - -
Editorial score 8.8/10 8.9/10 9.1/10 8.7/10

Against the Hisense 43E78QTUK, this PRO version is the one to choose if you care about the 144Hz route and gaming features more than a basic 60Hz QLED panel. The standard model makes more sense for casual TV use, but this set earns its place when motion handling and console play are part of the brief.

TCL 50T6C-UK is the simpler value alternative: 50-inch QLED, 4K and 60Hz. Choose that if you want a larger screen and do not care about high refresh gaming, but this Hisense is the sharper buy for anyone who wants a more responsive feel and a more gaming-led feature set in a smaller room.

LG 50UA73006LA sits in the broader everyday-TV lane with LED, 4K and 60Hz. It is the better comparison if you want a straightforward family set without paying for gaming extras, while this Hisense makes more sense when the refresh rate and colour punch are the reason you are shopping in the first place.

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Is the Hisense 43E78QTUK PRO TV worth it?

This is a strong buy for anyone who wants a 43-inch TV that feels genuinely gaming-ready without giving up the usual streaming essentials. The 144Hz panel, QLED colour, Freely support and mainstream apps make it a smart value route, and the current offer is worth checking if you want the best balance of speed, picture and price. The main reason to skip it is simple enough: if you care more about deep cinema blacks or completely smooth smart TV behaviour than about gaming performance, there are better fits. For everyone else, especially console players and mixed-use households, this is a well-judged Hisense with one clear reservation rather than a long list of compromises.

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FAQ

Is this a good TV for PS5 or Xbox gaming?

Yes, the 144Hz panel, VRR, ALLM and FreeSync Premium PRO make it a much better gaming choice than a basic 60Hz living room TV.

Do you need a soundbar with it?

Not immediately, but the built-in speakers are better treated as serviceable rather than the final word, so a soundbar is the cleaner upgrade if films matter most.

Editorial team

DigitalCritic editorial team

The DigitalCritic editorial team reviews product specs, prices, availability, visible customer feedback, and buying signals to keep reviews useful and up to date.

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